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SEO

What Should Your SEO/SEM Company Be Doing For You?

You have watched your business’ website search engine rankings drop while traffic slowly declines over several months.  All this time your sales from internet visitors have been drying up.  You struggle to find out what is wrong but are at a loss to find a cause.  You have done some research and everything you read tells […]

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PPC

PPC Should be Part of your Overall Marketing Strategy

Any online marketing strategy should consist of a variety of methods to attract and convert visitors. These should include a regular updating of your website, reviewing your website audit and correcting any errors and warnings, maintaining an active and quality blog, being active and engaging on social media and finally establishment of a pay-per-click advertising […]

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SEO

SEO is Dead, Right?

by Harold Compton I just finished reading another article telling me how SEO is dead and Google’s recent algorithms are looking for quality content only is the answer.  Well, let me first say that I strongly disagree.  I have seen many websites that have fantastic designs, are appealing to the reader’s eye, have simple and […]

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What is the Truth about Social Media for Business?

Every day I see articles that tell all about how social media is the solution and how businesses have to be on social media to be successful.  I also recently read about the Gallup poll that stated that the majority of respondents to a poll on social media stated that social media had little or […]

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What Are Unnatural Backlinks?

Identifying Backlinks that Are Harmful Everyone is aware by now that Google can and will take action against what they determine to be in violation of Google’s Webmaster Guidelines and of particular interest to most website owners and SEOs is their guidance on any link schemes that can lead to a penalty.  I have not […]

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SEO

How to Avoid a Google Penalty

I’ve noticed that over the last six months or so I have seen a growing number of SEO businesses that advertise their ability to get Google penalties removed.  Some of them even boast that they can get a penalty revoked in just three weeks, a claim for which I have some doubts.  Although getting a […]

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