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The Declining Reach of Facebook

Will Declining Reach on Facebook Again Spell Death for another Social Media Platform Over the last year there has been article after article on the subject of declining reach of Facebook pages.  For businesses that invested heavily in developing their page, working hard to acquire fans and posting religiously this has been a hard pill […]

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SEO

Auditing a New SEO/SEM Client

I have found that the initial audit work for a new client seems to take more time and effort than the work to keep them.  An initial audit can take up to 50-75 hours and involve numerous tools to extract all the information necessary to do a satisfactory job.  I’m not talking about just an […]

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SEO

My Favorite SEO/SEM Tools

Every job has its own special toolbox to get the job done from carpenters, plumbers and electricians.  The need for a specialized toolbox includes the SEO/SEM business.  Today there are a world of tools available to the SEO/SEM professional to do their work.  We all have our favorite tools to use that meet our requirements […]

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SEO

Conducting a Website Competitive Analysis

One of the things always mentioned when discussed how to improve a website and its search engine ranking is to do a website competitive analysis. I have been doing for some time but when I think back on my early days I realized that this was a skill that that took time to develop. It’s […]

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SEO

SEO/SEM: Should You Handle it In-house or Out-source it?

The question of whether to handle the SEO/SEM for a business website in-house or pay to out-source it is one that all businesses face at some time. The importance of having a website that is easily found on search engines is something we are all aware of but having the expertise on your staff to […]

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SEO

What Should Your SEO/SEM Company Be Doing For You?

You have watched your business’ website search engine rankings drop while traffic slowly declines over several months.  All this time your sales from internet visitors have been drying up.  You struggle to find out what is wrong but are at a loss to find a cause.  You have done some research and everything you read tells […]

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