Managed pay per click marketing differs from traditional online advertising in several ways.
The advertiser pays only for click-thru’s or visitors sent to his site, and does not pay for ad impressions.
Search engine advertising is mostly text-based. Ads resemble search engine results, but designated as ads.
The service is bid-based with no contractual commitment although we recommend that you try it for a minimum of 90 days.
We use an ROI approach with our pay-per-click clients, because for us to be successful, you must be successful. We will:
Work with you to establish a value for each conversion (telephone call or form submission), and a value for each website visitor.
Research and find the right keywords for your products and services, and closely monitor the performance of each keyword.
Develop multiple ads highlighting the key features and benefits of your products and services, and test the ads to see which ones work best.
Setup your campaigns to show your ads in the specific geographic areas you desire.
Setup a remarketing program so that visitors who have come to your site will see your ads when they visit other websites.
Establish telephone tracking so that we can accurately determine the number of people who call you after seeing your ads.
Establish a monthly budget so that you know the maximum that you will pay each month.
Manage the keywords bids for your campaigns to keep your ads at the top part of the search engine results page.
Actively manage your campaign to improve results.
Provide monthly reporting to show you the details of your campaign performance.
Be transparent in all aspects of our business relationship with you.
We’ve been successfully managing search engine advertising campaigns since 2001, and we are a Google Partner certified in Google Adwords.
We are very cost-effective for small and medium sized businesses. Your monthly media costs will be charged to your credit card by Google. Our costs are billed monthly at a percentage of media costs, plus initial setup fees.
There is no minimum on the amount you spent with Google, but we recommend at least $500 per month. There is a minimum monthly cost of $300 for our services.
Please email us by completing the online form or call us at 817-545-1188 to discuss development of your pay per click advertising program.