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Pay Per Click Advertising – Fort Worth and Dallas

Pay Per Click

Managed pay per click marketing differs from traditional online advertising in several ways.

  1. The advertiser pays only for click-thru’s or visitors sent to his site, and does not pay for ad impressions.
  2. Search engine advertising is text-based. Ads resemble typical search engine listings, although they are usually designated as “Sponsored Listings” or something similar.
  3. The service is bid-based with no contractual commitment instead of a fixed-fee arrangement. This provides the advertiser with the flexibility to test various phrases.


Because of the ability to bid on many keywords through pay-per-click advertising, the keyword selection approach differs from search engine optimization (SEO). SEO dictates that site owners narrow the list of keywords, due to the requirement to support each keyword phrase with targeted pages. Pay-per-click does not require separate pages for each keyword. Therefore, the keyword list can remain expanded, with the most economical bids frequently occurring on keywords with fewer searches.

In addition, pay per click let’s select exactly where your ads will show, down to the zip code if you want to refine it that much.  And you can decide the budget or amount to be spent, so you don’t have to worry about going way over your budget.

Advance Web Promotions develops and manages a cost-effective managed pay-per-click advertising campaign in conjunction with your organic search engine optimization program or as a stand-alone program. Our process contains several steps.

  1. Establish the value of each click-thru and the maximum bid amount.
  2. Explore keyword development and price all potential keywords.
  3. Choose the most relevant and cost-effective keyword phrases.
  4. Implement and manage the pay per click program


When ads are run in conjunction with our telephone tracking program, we can tell you who called from an ad and what keywords they searched on.  This helps us refine your campaign over time, increasing your return on investment.

The management of your pay per click program consists of:

  1. Detailed monthly reporting showing visitors, costs, and conversions.
  2. Ad testing to improve campaign performance
  3. Keyword performance evaluation.
  4. Ongoing consultation.


Pay per click advertising is billed monthly at a percentage of media costs, plus initial setup fees and deposits. Monthly service includes ongoing bid management to keep your ads in the proper position, keyword and ad performance evaluation, plus monthly reporting and consultation. A $300 minimum monthly cost applies for management services.

Contact us to discuss development of your managed pay per click advertising program.