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SEO

Content Strategy Now Quality Over Quantity

We’ve been told that in order to get more traffic to small and medium-sized business websites, it’s important to blog anywhere from one to four times a week. According to Quoracreative, there are 850 million blog posts published on the internet per month and 10 billion posts per year! As far as quantity is concerned, […]

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SEO

3 Ways To Publish Content Your Visitors Will Easily Find And Love

One way a company showcases its expertise is through content creation. Content is the source of knowledge and, whether you believe it or not, your next customers. It doesn’t matter if your company is physical or virtual, your website is the pinnacle of your online presence. If your site visitors aren’t getting what they’re looking […]

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5 Reasons Your Marketing Strategy Isn’t Working

By: Elizabeth Jeter The ultimate purpose of any business’s digital marketing strategy is to make more conversions. That being said, there’s nothing more frustrating than having a marketing strategy that isn’t converting. Oftentimes, this dilemma is caused by a lack of understanding of how powerful nearly every facet of digital marketing is. With SME’s, it’s […]

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SEO

Why PPC? The Benefits of Pay-Per-Click Advertising

The two ways you can market your products and services on the search engines are search engine optimization (SEO) and pay-per-click (PPC) advertising. Both are great programs that can be extremely profitable, but there are situations when pay-per-click advertising just makes sense. Here are some times when pay-per-click is the right program to use. Immediate […]

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SEO

How Does Pay-Per-Click Work?

Pay-per-click (ppc) is an online advertising model where the advertisers pay for clicks, or visits to their website, rather than paying each time the ad is shown (impressions). Most ppc programs are offered by internet search engines, although they are becoming more popular on social media and review sites. This article addresses how Google’s ppc […]

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Website design SEO

SEO During Website Development

One of the biggest mistakes I see businesses make is to develop their new website prior to giving any serious consideration to search engine optimization (seo). The thought process seems to be, “I’ll develop my site first, and then hire a company to optimize it for the search engines”. The issue is that optimizing a […]

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