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SEO

Why PPC? The Benefits of Pay-Per-Click Advertising

The two ways you can market your products and services on the search engines are search engine optimization (SEO) and pay-per-click (PPC) advertising. Both are great programs that can be extremely profitable, but there are situations when pay-per-click advertising just makes sense. Here are some times when pay-per-click is the right program to use. Immediate […]

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SEO

How Does Pay-Per-Click Work?

Pay-per-click (ppc) is an online advertising model where the advertisers pay for clicks, or visits to their website, rather than paying each time the ad is shown (impressions). Most ppc programs are offered by internet search engines, although they are becoming more popular on social media and review sites. This article addresses how Google’s ppc […]

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Website design SEO

SEO During Website Development

One of the biggest mistakes I see businesses make is to develop their new website prior to giving any serious consideration to search engine optimization (seo). The thought process seems to be, “I’ll develop my site first, and then hire a company to optimize it for the search engines”. The issue is that optimizing a […]

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SEO Vendor SEO

The Process of Selecting an SEO Vendor

When I started my SEO business in 2001, the process of selecting an SEO vendor was much easier. First, there weren’t near as many to choose from. And second, the SEO process itself was easier, so your chance of selecting a bad vendor was much less. Enter 2016. It seems that everyone is in the […]

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Is the Web Getting Dumber or Are We Getting Smarter?

What is Happening to Web Content? I began my education in the field of SEO many years ago and found the web to be a great source of educational material.  I would normally spend 1-2 hours a day reading articles on search engine optimization, search engine marketing and social media marketing.  There were several writers […]

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SEO

Do SEO Clients Frustrate You?

Do you find that many times your SEO clients frustrate your efforts to help them?  I sometimes find that it seems as though they don’t read the reports I send, especially the recommendations!  As long as the numbers look good some of them seem to ignore advice until things start to turn south.  They are […]

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