Our objective is always to achieve first page search engine rankings in Google for relevant client keywords. This results in our client meeting his objectives of increasing website visitor traffic. Our focus is on four areas:
Keyword Research – If you don’t select the right keywords, the rest of the work doesn’t matter. Keyword Research is a major part our work. Our ability to get you to the first page of Google depends on the strength of your site and the amount of competition for targeted keywords. So we do a considerable amount of work before you sign an agreement to research the type of keywords that we can get you on the first page of Google.
Content Development – We will either modify the existing content, develop new pages, or both. We will keep your content focused on what you are trying to convey and at the same time make it appeal to the search engines.
Link Popularity – Quality incoming links (aka link popularity) is a big factor in obtaining first page Google rankings. Your incoming links must be as strong or strong than your competitors’ in order to outrank them.
Technical Site Structure – A site with technical issues will not rank well in the search engines. There are web development techniques that will make your content very visible to search engines, and there are some web development techniques will block your content from the search engines. We will evaluate your website for technical issues and correct them. If major changes are needed, we’ll work with your web developer to make these modifications.
Once we get you to the first page of Google for your important keywords, you naturally want to stay there and that’s where managed services comes in. Our maintenance and reporting will keep you and even improve your rankings. Monthly we analyze your results, send you reports showing your rankings and the traffic that was generated from these rankings, and make suggestions for getting even better results. Search engine algorithms change and competitors decide they want to be ranked on your keywords. By having us manage your search engine marketing program, You’ll never wake up one morning wondering what happened to those great results. We become part of your team.
If you are not quite ready to commit to a full SEO service check out our SEO Audit service and give us a call if you have any questions.