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Category Archives: SEO
SEO

How Does Pay-Per-Click Work?

Pay-per-click (ppc) is an online advertising model where the advertisers pay for clicks, or visits to their website, rather than paying each time the ad is shown (impressions). Most ppc programs are offered by internet search engines, although they are becoming more popular on social media and review sites. This article addresses how Google’s ppc […]

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Website design SEO

SEO During Website Development

One of the biggest mistakes I see businesses make is to develop their new website prior to giving any serious consideration to search engine optimization (seo). The thought process seems to be, “I’ll develop my site first, and then hire a company to optimize it for the search engines”. The issue is that optimizing a […]

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SEO Vendor SEO

The Process of Selecting an SEO Vendor

When I started my SEO business in 2001, the process of selecting an SEO vendor was much easier. First, there weren’t near as many to choose from. And second, the SEO process itself was easier, so your chance of selecting a bad vendor was much less. Enter 2016. It seems that everyone is in the […]

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SEO

Do SEO Clients Frustrate You?

Do you find that many times your SEO clients frustrate your efforts to help them?  I sometimes find that it seems as though they don’t read the reports I send, especially the recommendations!  As long as the numbers look good some of them seem to ignore advice until things start to turn south.  They are […]

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SEO

SEO Questions for a Client

Make Sure Your SEO Client Can Answer These Questions Often times when we meet with a client for SEO services they have a list of questions they want you to answer to help them decide if you are the company they want handling their website.  Many times these questions involve how we go about our […]

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SEO

Confessions of an SEO

I am a professional SEO.  There I have said it and the whole world now knows it.  There were times in a social environment that someone asked me what I did and I found myself hesitant to tell them I was an SEO. Why I felt uneasy saying it in the past I cannot say […]

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