I continue to see articles on the subject of social media strategy that go on endlessly about how many times to post of various platforms, how to respond to comments whether positive or negative, ensuring that your content is quality and not quantity and a wide variety of what I consider tactics, not strategy.  Webster’s […]

Social Media for Business: Three Reasons Social Media Isn’t Social   Over the last couple of years I have observed what I consider to be a serious trend toward a lack of social engagement on business social media platforms.  It appears that businesses are spending all of their time posting links to posts, advertising their […]

Social Media for Business: How Much is Enough?     Everywhere I look on the web I find articles about how businesses need to be on social media.  They explain how if you aren’t on social media you are missing out on engaging with many of your current and future customers.  They tell you how many […]