In order for search engines to accurately index your site, they must be able to navigate it. Search engine spiders can’t read image links, image maps and Javascript, which is often used to create drop down menus. If your site incorporates any of these elements, be sure to include corresponding text links somewhere on your […]

Negaitve keywords are an effective way to keep your pay-per-click ad from showing when someone searches on unrelated keywords.  For example, if you sell women’s shoes, you don’t want your ad showing when someone searches on mens’ shoes.  So it may seem logical to add the negative keyword, men or men’s, to keep your ad […]

The Google search results that you see are frequently not the same other people see, especially if you’ve previously searched on the keyword phrase. Google currently provides “personalized search” results; they base the your search results on your previous searches and clicks. This occurs whether or not you’re signed-on to Google. Here are two examples: […]

When working with local customers on plans to increase their search engine presence, being listed in local results, Google Maps (Places), Yahoo Local, and Bing Local, is extremely important. Local results are typically either mixed in, or placed ahead of organic search results. And since businesses not located in the area can’t get into the […]

Matt Cutts has confirmed that Google is cracking down on blog scrapers in an effort to improve its search results. Content scraping has been a problem both for Google and for bloggers for some time. Of particular concern is pages with scraped content that rank higher than the pages the content was originally posted on. […]