How has Google’s Penguin update affected link building? KISSMetrics.com CEO Neil Patel explains that it’s still about “Quantity, Quality, Diversity and Velocity” in this video interview.
Including keywords in the anchor text of backlinks to your Web site and links within your site helps search engines understand what your business is about. Having too many links with the exact same anchor text, however, can actually be considered spamming, and can keep your site from ranking high in the SERPs. The best approach is to use […]