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In any line of business one of the keys to success is evaluating what the competition is doing. In this age of internet business it means checking out their website, their blog and their backlink profile. All of these areas can identify areas for improvement and new ideas. Their website may give you ideas on […]
Read MoreIn 2010 I wrote a blog post about meta tags in general, but I want to focus today on the meta description tag because it is so important. It is frequently the difference between someone clicking on your search result or choosing another result. Here’s how Google uses the meta tag information. If you’re meta […]
With Google Reader destined for the “ashbin of history” on July 1, UK-based Hit Reach offers up this fitting (albeit tongue-in-cheek) requiem for the beloved feed service. And, of course, you had to see this one coming . . . Please feel free to pay your final respects in the comments below. Please connect with us on […]
SEOMOZ’s Rand Fishkin describes personalization, as it applies to Google’s search algorithm as, “Usage data I mean the areas where Google is showing you or other users specific things based on your usage activities, where they are leveraging usage data, broad usage data, for many users to come up with different changes to these types […]
Read MoreIt wasn’t that long ago that social media was touted as an easy way for businesses to create their online presence. Like all marketing, however, social media takes work . . . lots of work . . . in order to deliver the desired results. Thanks to MarketingHits.com for this infographic outlining the duties of the typical social […]
Over the years, Facebook has touted a variety of modifications as “game changers.” This time the reality could very well match the hype. The infographic below (compliments of Advantage Capital Funds) shows why Facebook’s Graph Search will benefit local businesses by providing them a level playing field alongside brand pages. By the way, if you’re […]
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