Social Media Marketing is no longer simply an option for businesses – it’s mandatory in order to remain competitive. Social media marketing is one of the various elements that make up your overall internet marketing. However, most small to mid-sized businesses lack the knowledge and manpower needed to create and manage an effective social media strategy. That’s where we can help!
Our Approach to Social Media Marketing
Why Social Media Matters
Social Media provides an economical and highly effective way for any business to connect with their customers, build their brand, manage their online reputation and drive new leads.
Social Media marketing is about engaging your customers and building trust by listening to their concerns and needs and providing them with ongoing value. That value can be in the form of videos, blog posts, articles and other information related to your specific industry or area of expertise.
As the name implies, it is a “social” activity and requires that you continually engage with your customers and prospects – usually on a variety of social media platforms.
Keys to Successful Social Media Marketing
- Identifying your social media marketing goals as they relate to your overall online marketing strategy
- Devising a well thought out strategy for achieving those goals
- Creating and integrating the appropriate social media platforms with your existing online assets
- Coordinating your social media activities with your broader online marketing objectives
- Developing a long term content calendar
- Devoting the necessary time and effort on a regular, ongoing basis to achieve your goals
- Monitoring your results over time and adjust your efforts accordingly in order to maximize the benefits
As more and more businesses engage in social media, we recommend that all of our clients include elements within their overall online marketing portfolio in order to remain competitive.
No Cookie Cutter Solutions
No reputable doctor would prescribe a treatment before making a diagnosing. Likewise, there’s no way to know exactly which social media marketing tactics will work for your business without first assessing your current situation, and discussing your specific goals. That’s why we don’t offer pre-packaged solutions that may or may not address your specific needs.
Available Social Media Services from Advance Web Promotions
- Assist in developing a comprehensive social media marketing strategy and associated tactics
- Assistance in setting up your company blog (the foundation of any effective social media strategy)
- Assistance in creating and optimizing other social media platforms including Facebook, Twitter, Google+, YouTube, Pinterest, Flickr and others
- Facebook advertising
- Content creation, optimization and distribution
- Social bookmarking
- Ongoing monthly reporting
What’s the next step?
Call us today at 817-545-1188 to discuss how we can help your business use social media to support your broader online marketing efforts.