Common SEM Mistakes

In search engine marketing, “change is the only constant” and the advent of social media has accelerated the rate at which changes are occurring.

Tactics that worked well a year ago may not deliver the same results today, and navigating the maze of available options can be a daunting task. At Advance Web Promotions, we constantly work to remain current on industry changes that can affect our clients and to respond to them quickly and appropriately.

Our 10+ years of experience in search engine marketing gives us a unique perspective that allows us to help our clients realize the best possible ROI and avoid some common pitfalls. In the following videos we discuss a couple of common mistakes businesses make with regard to search engine marketing, and how to avoid them.