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SEO Tip of the Week – Backlink Diversity

Including keywords in the anchor text of backlinks to your Web site and links within your site helps search engines understand what your business is about.

Having too many links with the exact same anchor text, however, can actually be considered spamming, and can keep your site from ranking high in the SERPs.  The best approach is to use a variety of closely related keyword phrases in your anchor text.  Many experts actually recommend having a small percentage of “click here” backlinks to help diversify your link portfolio.

Have other SEO tips you’d like to share?  Please post a comment below.  We’d love to hear your thoughts.