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SEO Tip of the Week

Don’t obsess about PageRank (PR).

Although PageRank is one of the more important signals Google considers when determining the importance of a Web page,  it is only one of more than 200 signals taken into consideration.  It’s actually  not uncommon to see a Web page with a lower PR outrank pages with higher PR values in the SERPs.

Not convinced?  Here’s what Matt Cutts says about the importance of PageRank.