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Reciprocal Linking Effectiveness

Search engines value inbound links to your site. More inbound links generally mean better search engine rankings. Reciprocal linking is a search engine optimization tactic to obtain inbound links to your site. A variation of reciprocal linking is 3-way linking whereby you link to site A and site B links back to you. Either tactic […]

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The Importance of Meta Tags

Meta tags, or more correctly meta elements, are structured tags used to provide information about a web page. These tags are placed in the “head” section of the html code and are not visible when viewing a webpage. The most commonly used meta tags are the meta description and meta keyword tags. Frequently, people believe […]

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