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Google Analytics Tracking

If you are tracking results (goals and/or e-commerce revenue) you will probably notice some difference in results from other tracking mechanisms such as Google Adwords or third-party tracking software.  If all visitors converted on the first visit, results would be more consistent, but unfortunately people frequently visit sites multiple times before converting. Here are two […]

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What Does Google’s New Place Results Mean for Your Business?

Noticed anything different about Google search results lately? On Wednesday, Google announced the launch of Place Search which it calls “a new kind of local search result that organizes the world’s information around places.”

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Things to Consider When Choosing an SEO Firm

Most small to medium-sized companies lack the knowledge and time needed to successfully manage their SEO (search engine optimization) efforts in-house and choose to outsource the duties to SEO firms or consultants. Choosing the right one for your needs can be confusing, and selecting the wrong one can be frustrating and expensive. Here are some […]

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Reciprocal Linking Effectiveness

Search engines value inbound links to your site. More inbound links generally mean better search engine rankings. Reciprocal linking is a search engine optimization tactic to obtain inbound links to your site. A variation of reciprocal linking is 3-way linking whereby you link to site A and site B links back to you. Either tactic […]

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The Importance of Meta Tags

Meta tags, or more correctly meta elements, are structured tags used to provide information about a web page. These tags are placed in the “head” section of the html code and are not visible when viewing a webpage. The most commonly used meta tags are the meta description and meta keyword tags. Frequently, people believe […]

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