Keyword Selection

Proper keyword selection is the foundation of your successful search engine marketing program and critical to providing you increased targeted website traffic. Pick the wrong keywords and you either won't drive traffic or you'll drive the wrong traffic to your site.

We are experts at keyword selection backed by five years experience working for dozens of clients. We can help your keyword selection several ways. First, we surface all of the possible keywords.  From your initial list, we'll research synonyms and expand the possibilities.  This is the "brain storming" stage.  Then we will research the estimated monthly Internet-wide searches for each phrase.  No use optimizing your site for a keyword that no one searches on.

Second, we determine the competitiveness of each keyword phrase.  In this phrase you start understanding to power of targeting your search.  No use competing for the phrase "small business software" which has 300 million competing sites in Google, if your product is really "small business payroll software" with far fewer competing sites.  The broader your keyword phrase is, the more Internet searches, but also the more competitive sites.  We'll help you understand where to focus your efforts.

Last,we determine the relevance of the keywords under review. Once we begin narrowing down the keyword possibilities, we check the results relevance for each keyword.  The purpose of this step is to insure that the search engine results returned for each keyword are relevant to your product or service.

The research and analysis that we put into development and finalization of your keyword selection will pay dividends once your site optimization has been completed. We want to dramatically increase your site traffic, not to obtain you top rankings on terms that people don't search on.

Contact us today to begin this important part of your search engine marketing process.