SEO Tip of the Week

by Don Williams on December 19, 2012

Don’t obsess about PageRank (PR).

Although PageRank is one of the more important signals Google considers when determining the importance of a Web page,  it is only one of more than 200 signals taken into consideration.  It’s actually  not uncommon to see a Web page with a lower PR outrank pages with higher PR values in the SERPs.

Not convinced?  Here’s what Matt Cutts says about the importance of PageRank.

SEO, blogger, social media manager and aspiring beach bum. Since beginning my career in online marketing, in 2005, I've learned that "content is king", the only constant is change, and the human body can function on very little sleep.Google+

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